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Benjamin Black has lived and/or worked on 4 continents
and 25 countries working in strategy consulting, professional sports and music. He studied English, music, business, psychology
and comparative mythology at Haverford College, Stanford University, and on his own, concentrating on the works of Joseph
Campbell, Carl Jung and many others. His wide ranging professional experience and understanding of brand strategy and universal
human themes inform his consulting, music, workshops, master classes and personal art.
Brand
Strategy
Benjamin Black is the former Executive Director of Brand Strategy
at Interbrand, the world's largest brand consultancy, and has held senior executive strategy positions at Siegel &
Gale, Prophet, Booz Allen Hamilton and Accenture. He has presented at branding conferences, published articles and taught
courses in branding for the world's leading universities and organizations, including the London Business School, the
Legal Marketing Association, and the American Marketing Association. His clients include Nike, Sony, Universal Studios, Royal
Bank of Canada, X Prize Foundation, Visa International, Con-way (trucking and logistics), Wells Fargo Bank, Dubai Festival
City, Cirque du Soleil, MusicIP (a Microsoft-funded start-up) and others. He has worked directly with world-renowned branding authors David Aaker, Michael Dunn, and Kevin
Keller on client projects and book material. Ben earned a BA in English from Haverford College and an MBA from Stanford's
Graduate School of Business (Honors in Marketing).
Music
With his father as a composer, music teacher and multi-instrumentalist, Benjamin grew up playing many instruments,
with an emphasis on piano, singing and an international collection of drums. As a composer and producer, Black has provided
music for TV, film, and numerous movie trailers, commercials, and live shows. He has worked with producer Jerry Bruckheimer,
supermodel Tyra Banks, comedian Chris Rock, actor Nicholas Cage, Victoria's Secret, Disney, Playboy, E! Entertainment,
Nike, NBC, ABC, Sony, Warner Brothers, Universal Pictures, Fox Searchlight among many others.
He has performed
on stage with many multi-platinum selling artists and Grammy and Oscar winners, including Chick Corea, Doug E. Fresh, Composer
Mark Isham, The Tonight Show with Jay Leno, and Isaac Hayes in addition to solo performances nationwide in venues such as
Stanford University's Frost Amphitheater and Billboard Live in Los Angeles.
Sports,
Yoga and Fitness
A former tennis professional, Benjamin is also an urban
yogi who fell in love with practicing yoga 17 years ago. His "Blackberry Yoga" class is designed for today's
modern lifestyle where we live inside our gadgets and over-packed schedule instead of our bodies and hearts. Benjamin offers
a realistic, down-to-earth, sometimes irreverent approach to this ancient practice of connecting to the inner self through
movement and breath. And with the growing demand for building businesses consciously, Ben applies his experience in international
branding, sustainability and even yoga to the business world. At fitness and creativity conferences, he often presents with
his friend and business partner, Misty Tripoli. mistytripoli.com Benjamin presents workshops and master classes
at business and fitness conferences around the world.
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